BT 106 - Advertising

3 Credit(s)

Prerequisite(s): BT 113 or WR 115 or designated placement.

Recommended Prerequisite(s): BA 223

Course Description: This course will provide insight into the role of advertising and integrated marketing communications. Traditional and emerging advertising mediums will be covered in detail, along with various aspects and implications that advertising can have on a business.

Course Level: Career/Tech Preparatory

Course Learning Outcomes:

CLO#1: Recognize the role of Integrated Marketing Communications within a business.
CLO#2: Explain the market segmentation process.
CLO#3: Identify the various aspects that affect consumer behavior. (ILO: Critical Thinking)
CLO#4: Differentiate the various impacts that advertising can have on a business and society.
CLO#5: Identify different message strategies.
CLO#6: Compare and contrast the different types of media.