BA 249 - Retail Management

3 Credit(s)

Prerequisite(s): BA 101, and BT 114 or WR 121Z or designated placement.

Course Description: Introduces students to the field of retailing and provides an understanding of the types of businesses, strategies, operations, formats and environments through which retailing activities are carried out. Course takes a multi-disciplinary approach to consider the process and structure of retailing. Topics include planning, research, consumer behavior, store design and layout, merchandising strategy, management strategy, promotional strategy, and pricing strategy. Students will be able to discuss the overall importance of retailing and how it fits into the marketing environment, understand who the retail customer is, and apply the “four Ps” of marketing to the retail sector.

Course Level: Lower Division Collegiate

Course Learning Outcomes:

CLO#1: Discuss the framework of retailing.
CLO#2: Discuss the importance of retailing and how it fits into the marketing environment.
CLO#3: Demonstrate basic knowledge of the characteristics of retail consumer behavior. (ILO: Critical Thinking)
CLO#4: Identify and discuss major retail distribution strategies.
CLO#5: Discuss the importance of a merchandising plan.
CLO#6: Discuss the elements of store layout and design and the impact on retail promotional strategies.
CLO#7: Discuss legal and ethical behavior as it applies to retailing, particularly in dealing with customers, employees, and vendors.