BA 101 - Introduction to Business

4 Credit(s)

Prerequisite(s): RD 90 and WR 90, or WR 91 (WR 91 substitutes for both RD 90 and WR 90) or designated placement.

Course Description: Introduces the history of business and economic systems in America. Covers the structure of business organizations by taking students through each of the functional areas of business: management, marketing, finance and accounting. The purpose of the class is to familiarize students with basic business principles and concepts through the use of terminology and examples. Students will also become familiar with the major sections of a basic business plan and the key elements found in each section.

Course Level: Lower Division Collegiate

Course Learning Outcomes:

CLO#1: Compare and contrast the features of the three basic types of economic systems.
CLO#2: Explain the role of business ethics and social responsibility in the current business climate.
CLO#3: Explain the pros and cons of the sole proprietorship, partnership, and corporate forms of ownership.
CLO#4: Distinguish among the five functions of management (planning, organizing, staffing, directing, and controlling).
CLO#5: Recognize the role of labor unions in business and compare the various tools used to achieve their objectives.
CLO#6: Explain the role of marketing in business and differentiate between product, place, price, and promotion strategies.
CLO#7: Identify the various institutions which comprise the U. S. monetary system.
CLO#8: Differentiate among the various types of stocks and bonds available on the market.
CLO#9: Explain the role of the Federal Reserve System.
CLO#10: Compare the use of debt financing vs. equity financing.
CLO#11: Using a worksheet provided by the Instructor, list (in order) the major sections of a basic business plan and the key elements found in each section. (ILO: Critical Thinking)