DDM 223 - Digital Graphic Design III

3 Credit(s)

Prerequisite(s): DDM 220

Course Description: Focuses on creative typography for visual communication and stresses the use of typography as a design and communication tool. Emphasis will be on formal design issues related to typography, composition, scale and proportion and the relationships of type, layout and color in two- and three-dimensional graphic design projects. Students will study the history and classifications of letterforms and employ this knowledge base in the creation of various typographical designs and presentations. Typical projects may range from letter and alphabet design to the use of typographical forms as the feature design elements in graphic designs or page layouts. Additional lab hours required.

Course Level: Career/Tech Preparatory

Course Learning Outcomes:

CLO#1: Demonstrate Typographic Literacy - The ability to produce visual messages using typographic principles.
CLO#2: Demonstrate the ability to use creative thinking and problem-solving techniques to work through a design problem and create an appropriate solution. (ILO: Critical Thinking)
CLO#3: Utilize the anatomy, terminology of type and traditions of basic typography. Develop skill in designing with type.
CLO#4: Utilize the concepts, elements and principles of graphic design, and the Gestalt principles of visual perception and organization.
CLO#5: Demonstrate to use the software and hardware technology necessary for graphic design.