BA 243 - Social Media Marketing

3 Credit(s)

Prerequisite(s): BT 114 or WR 121Z or designated placement.

Recommended Prerequisite(s): BA 223

Course Description: Social media marketing (SMM) covers the use of social media websites and social networks to market a company’s products and services. Social media marketing discusses how companies reach new customers, engage with existing customers, and promote a desired culture, mission, or tone. Covers the basics of creating online conversations through social media outlets, social media strategy, branding through social media sites, value in the organizations content, aligning offline marketing strategies with social media, and why a social media consultant can be valuable.

Course Level: Lower Division Collegiate

Course Learning Outcomes:

CLO#1: Research social media sites to demonstrate an understanding of how marketers are utilizing social media sites. (ILO: Information Literacy)
CLO#2: Evaluate how effective various efforts are by several organizations social media policies and practices. Understand how to use various social media sites.
CLO#3: Demonstrate proficient navigation and searching of Internet.
CLO#4: Evaluate several social media sites for effectiveness, usefulness, and appropriateness for targeted audience.
CLO#5: Create and organize a simulated social media marketing campaign on several social media sites.
CLO#6: Navigate and describe the layout of several social media outlets. (ILO: Information Literacy)
CLO#7: Communicate in writing using correct marketing terminology.