BT 106 - Advertising

BT 113  or WR 115  or designated placement.

WR 115Q  as required.

Recommended Prerequisite(s):  

BA 223  

Course Description: This course will provide insight into the role of advertising and integrated marketing communications. Traditional and emerging advertising mediums will be covered in detail, along with various aspects and implications that advertising can have on a business.

Course Learning Outcomes:

• CLO#1: Recognize the role of Integrated Marketing Communications within a business.
• CLO#2: Explain the market segmentation process.
• CLO#3: Identify the various aspects that affect consumer behavior. (ILO: Critical Thinking)
• CLO#4: Differentiate the various impacts that advertising can have on a business and society.
• CLO#5: Identify different message strategies.
• CLO#6: Compare and contrast the different types of media.