Dec 06, 2024  
2024-25 RCC Catalog 
    
2024-25 RCC Catalog
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BA 223 - Principles of Marketing


3 Credit(s)

Prerequisite(s):  

WR 115  or BT 113  or designated placement. 

WR 115Q  as required.

Recommended Prerequisite(s): BA 101Z  

Course Description: This course is designed to acquaint the student with basic marketing principles, terminology, and applied marketing concepts. Introduces students to the marketing concept, promotional and pricing strategies, consumerism, product and distribution strategies, governmental influence on marketing, marketing research, market segmentation, and consumer / industrial / government buying behavior.

Course Learning Outcomes:

  • CLO#1: Describe the relationship of the 4-Ps of the marketing mix and their effect on marketing strategy.
  • CLO#2: Use the Internet as a market segmentation tool to determine the target market for a specific product/service. (ILO: Information Literacy)
  • CLO#3: Cite several pieces of consumer legislation covered in the text and their impact on marketing.
  • CLO#4: Evaluate the major parts of a questionnaire and cover letter using principles of marketing research covered in class.
  • CLO#5: Define and explain the relationship between selling price, variable costs, fixed costs, contribution margin, break-even point in dollars, and break-even point in units.
  • CLO#6: List (in order) and describe the steps in the marketing research process.
  • CLO#7: Differentiate among various advertising mediums and give an example of when to use each medium.
  • CLO#8: Differentiate among various pricing strategies and give an example of when to use each strategy.
  • CLO#9: Define and give examples of various categories of wholesalers.
  • CLO#10: Define and give examples of institutional, comparative, product, information, persuasive, and subliminal advertising.
  • CLO#11: Define and give examples of various classifications of retailers.

ACTI Code and Course Type
100 Lower Division Collegiate

Length of Course:
A required state minimum of (30) and a standard RCC delivery of (33) lecture hours per term, not to exceed (36) hours per term.



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