BT 265 - Writing a Business Plan - Capstone

BA 101Z , BA 169Z , BA 211Z , BA 214 , BA 223 , and BT 168  

Course Description: This final capstone project allows students to integrate the four functional areas of business (accounting, finance, management, and marketing) by creating and presenting a fully developed, professional business plan and competitive strategy. The final business plan will follow the format of standard business plans, including the executive summary, company description, industry analysis, management plan, marketing plan, operational plan and financial plan. Students will also present their business plans, using appropriate technology.

Course Learning Outcomes:

• CLO#1: Research relevant industries and markets by using online research tools, communicating directly with companies and by analyzing available financial statements.
• CLO#2: Compare and contrast the pros and cons of a sole proprietorship, partnership, and corporate forms of ownership.(ILO Critical Thinking)
• CLO#3: Deliver a concise and compelling presentation that “sells” the business plan.