COMM 201 - Media and Society

BT 113  or WR 115  or designated placement.

WR 115Q  as required.

Course Description: This course provides an overview of the history, present state, and future of different forms of mass communication - such as print, audio, television/film, and social media - and explores theoretical, economic, and societal perspectives on the creation and consumption of mass media, including advertising, media ethics, and media law and regulation. 

Course Learning Outcomes:

• CLO#1: Identify the links between mass media and culture creation.
• CLO#2: Identify the benefits and drawbacks of each medium to offer targeted messages. (ILO: Communication)
• CLO#3: Explain the historical progression of media into society.
• CLO#4: Describe the role of ethics in message creation and dissemination.
• CLO#5: Explain the unique characteristics of social media relative to other forms of mass communication.