BT 121 - Digital Marketing and e-Commerce

BA 131  and BT 113  or WR 115  or designated placement. 

WR 115Q  as required.

Course Description: Introduces the use of the Internet to improve business profit. Includes an introduction to the World Wide Web, e-business ideas, e-business planning, legal issues, Web design, security issues, evaluation of the e-business optimal product, e-marketing, payment options, using the Internet for alternative sources of supply, competitive intelligence, setting up a mall storefront, e-customer service, and creating the virtual storefront. 

Course Learning Outcomes:

• CLO#1: Describe and categorize the major ways the Internet is currently used for conducting business and possible future trends.
• CLO#2: Create an e-Business plan and describe its importance to project management.
• CLO#3: List and discuss the different e-Business models.
• CLO#4: Use the Internet to locate product ideas, alternative supply sources and competitive intelligence. (ILO: Information Literacy)
• CLO#5: Learn how to purchase a domain name including the steps to establish a Web presence.
• CLO#6: Describe the benefits for an e-Business to join a trade association.
• CLO#7: Develop online marketing strategies based on the 7 P’s of marketing.
• CLO#8: Investigate and evaluate various marketing and communication strategies and tactics for the Internet. (ILO: Critical Thinking)