BT 106 - Advertising

WR 115  or designated placement

WR 115Q  as required

Course Description: This course will provide insight into the role of advertising and integrated marketing communications. Traditional and emerging advertising mediums will be covered in detail, along with various aspects and implications that advertising can have on a business.

Course Learning Outcomes:

• CLO#1: Analyze the role of Integrated Marketing Communications within a business.
• CLO#2: Explain the market segmentation process.
• CLO#3: Identify the various aspects that affect consumer behavior. (ILO: Critical Thinking)
• CLO#4: Identify different message strategies.