BT 106 - Advertising

3 Credit(s)

Prerequisite(s):

WR 115 or designated placement

WR 115Q as required

Course Description: This course will provide insight into the role of advertising and integrated marketing communications. Traditional and emerging advertising mediums will be covered in detail, along with various aspects and implications that advertising can have on a business.

Course Learning Outcomes:

CLO#1: Analyze the role of Integrated Marketing Communications within a business.
CLO#2: Explain the market segmentation process.
CLO#3: Identify the various aspects that affect consumer behavior. (ILO: Critical Thinking)
CLO#4: Identify different message strategies.

ACTI Code and Course Type
210 Career / Tech Preparatory

Length of Course:
A required state minimum of (30) and a standard RCC delivery of (33) lecture hours per term, not to exceed (36) hours per term.