BA 243 - Social Media Marketing

WR 115  or higher-level writing course

WR 115Q  as required

BA 223   

Course Description: This course covers the essentials of social media marketing, focusing on how companies leverage social platforms to promote products, engage customers, and convey their brand’s mission and values. Key topics include building online conversations, developing effective social media strategies, branding through social channels, creating valuable content, aligning social media with offline marketing, and understanding the role and benefits of a social media consultant.

Course Learning Outcomes:

• CLO#1: Evaluate the effectiveness of the existing social media presence for specific organizations.  
• CLO#2: Evaluate specific social media sites for relevance to the organization’s targeted audience. (ILO: Critical Thinking)
• CLO#3: Build a social media marketing strategy and plan for a given industry.