BA 223 - Principles of Marketing

BT 103  

Recommended Prerequisite(s):  

BA 101Z  

Course Description: This course is designed to acquaint the student with basic marketing principles, terminology, and applied marketing concepts. Introduces students to the marketing concept, promotional and pricing strategies, consumerism, product and distribution strategies, governmental influence on marketing, marketing research, market segmentation, and consumer / industrial / government buying behavior.

Course Learning Outcomes:

• CLO#1: Describe fundamental marketing concepts including marketing mix, market segmentation, targeting, and positioning.
• CLO#2: Apply and defend marketing principles and strategies in real-world scenarios to maximize business success.
• CLO#3: Evaluate existing business marketing plans and promotional tactics and propose improved marketing strategies.(ILO: Critical Thinking)